As my essay direction was fully under-way, I felt it was definitely time I could start gathering my thoughts towards the practical piece of work too.
FOCUS…
- Role of branding and identity within the rise of craft
- How design adds value
- How tone of voice and authenticity impact the consumer decisions
Results from the beer experiment suggest how the design is a pivotal factor in consumption but taste is priority - design should reflect this.
Possible ideas to explore -
- Re-design a commercial brand in the style of craft
- Similar to Carlsberg rebrand - spin off on what they've already done?
- Any local beer brands?
- Take a good brand and make it shit, take a shit brand and make it good?
- Focus on the increasing markets which craft are beginning to see?
- Women
- Hispanics?
- Young people / millennials - (social media/tech-savvy)
Breweries to get in touch with?
- Northern Monk Brewery
- Patrons Club - “community, collaboration, creation”
- Northern Monk Patrons is an initiative set up to foster collaboration, creativity and community between artists, athletes and creatives across the north.
- They sponsor local artists, etc - to commission label design, etc.
Patrons Project 4.02 // NORTHERN TROPICS // Pineapple And Grapefruit Juice IPA
w/ Drew Milliard (Illustrator)
Patrons Project 1.04 // LEEDS LURKING // Morello Cherry and Peruvian Coffee Imperial Porter
w/ Tom Joy (Photographer)
- North Brewing Co
- Kirkstall Brewery (SHITE WEBSITE)
- Ilkley Brewery
- Carlsberg Leeds
- Relic Brewery
- Whippet Brewing Co
- The Brewery Tap (micro-brewery)
- Brewdog (brew club)
- Tall Boys beer club
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