Through looking at various craft brands in more detail to understand how they employ their various branding approaches in the strongest way, I have picked up on some very different and effective ways to make your beer stand out. Favourites included..
- Evil Twin - Martin Justesen
- Beavertown - Nick Dwyer
- Mikkeller - Keith Shore
- Omnipollo - Karl Grandin
- To Øl - Kasper Ledet
PRACTICAL IDEA 1
- Take a commercial brand and redesigning it in a v, very experimental style of craft
- Taking the piss out of their commercial corporate approach and how a lot of big names are trying to adopt the techniques of craft into their branding - authenticity, heritage and fresh graphically styled approaches.
- Find stereotypes of each commercial beer?
- Personify each stereotype
Could do it as a spin-off for one bar in-particular in Leeds
Carling - mummys breast milk
Carlsberg - apparently the best
- the wannabe craft
Stella - wife beater
- Personify the can label? - Have the stereotyped character personified.
All American - Budweiser, Bud Light
- American jock
- wife beater??
Guinness - the Irish one
- "the lucky one"
- "I'll be the top of your morning"
- "the lucky one"
- "I'll be the top of your morning"
Estrella - the Spanish one
Blue Moon - “…is craft beer for people who have never had a craft beer."
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