OUGD601 - Practical - Guiness Ideas

- Dark Colour Scheme like Guinness - black, brown, gold, cream
- but mimicking the Irish colours simultaneously - green, gold, orange

Leprechaun character:

Existing market for obvious Irish Beers:





   

Steve Simpson
Irish themed illustration for Magners Cider (Canada) 
- Broke up sections of the illustration for use in promotional material inc. bar poster, table talkers, hand outs, coasters, tees etc

Tone of Voice Considerations:
The Irish are stereotypically
- drunks! - loud, bold, potentially charming, ginger!

"The Irish One"
"I'll be the top of your morning"
"Feeling lucky"

Typical Irish objects/things: 

- Leprechaun's Top Hat
- Shamrock / clover
- Rainbow
- Pot of Gold
- Coins
- Harp (guinness)
- Flag
- Stein
- Horse shoe for luck!
- Irish football / Gaelic football / Hurdling