Sunday, 23 April 2017

Practical - Other Brand Stationary

To gain a better view of how the logo and identity can appear in-situ, I applied them to some further simple stationary for Renault. This included:

- Business Cards
A few countries may need to adapt the size of the business card to comply with local standards. The graphic elements must always remain the same and the proportion of height to width of the business card must not be altered.

Recommended paper gsm for the business cards is 160gsm.














- Letterheads
There are two versions of the corporate letterhead, one to be used for everyday, electronic use which uses Renault Logotype; and then one which is used for special occasions - this must be printed by offset printing to ensure the necessary bleed is accommodated for upon print, it also features the full logomark top right.

The designs of these two letterheads are consistent across all Renault locations although local postal regulations and paper size standards may make it necessary to adjust the position of certain elements, but in every case follow the layout principles illustrated here.

The printed letterhead (using the logomark) MUST NEVER be printed from a computer as this will cause incorrect bleed, proportion of logo and will cut off the red line at the bottom.







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