23 / 11 / 15
To aid my writing skills I read four different manifesto's as sources and wrote paragraphs using four different academic techniques. I then used the Harvard Reference system to reference them.
This paragraph triangulates between three texts. It focusses on the messages that these three texts hold and compares their similarity. This style of writing shows a breadth of research and its relevance to my own topic.
"A number of authors have considered post modernism. Kalman, (1998), Garland, (1964) and Adbusters (2000) have all commented on how post modernism has ruined the creativity and individuality. For instance, Garland states that creative minds are wasted on advertising trivial products. Adbusters then stressed this topic further and wrote a stronger statement on how creative minds are being used even for essentials that aren’t even real life essentials. It is Kalman who then considers this further again, saying that the faceless corporate comities strip design of their personality making them thought free and passion free."
This next paragraph presents information and analyses it. Through analysis, deductions and inferences can then be made in my own text.
"Kalman, (1998), says “It’s about…removing the idiosyncrasies, polishing the jags, creating a thought-free, passion-free, cultural mush that will not be hated nor loved by anyone.” This is a comment on today’s commercial design. Advertising and branding is no longer created as a thoughtful artistic piece of design but is about what sells and there is no identity to it anymore. Products no longer hold an identity and their design is crass. “Virtually all media, architecture, product and graphic design have been freed from ideas and individual passion.” This reinforces this idea of the product no longer having identity and no emotional relationship with a customer. It is now all about enticing a mass audience."
This paragraph is an evaluation of an excerpt of a resource. Through evaluating a text, the value of the information can be determined whether or not it is relevant to my topic.
"Experimental Jetset’s manifesto, (2001), covers ground exploring post modernism and demonstrates a clear understanding of how the industry of design works today. It goes on to say that people are so ashamed of the design that is being produced for big corporate companies that only care about making sales, that they no longer refer to the profession as a graphic designer. Instead they hide from it and refer to themselves as ‘visual communicators’ or ‘information architects’. There is a weakness in Jetset’s analysis however as people in this age are starting to realise there is no longer any identity in the commercial world and are starting to revert back to a more modernist style of design and giving their designs an identity. However this is only a recent trend in design and may not have come about when Jetset wrote this manifesto."
This last paragraph demonstrates paraphrasing. Paraphrasing demonstrates an understanding of the text that has been used as reference, which will make my argument more substantial.
"In the First Things First manifesto (1964), Garland claims that “By far the greatest effort of those working in the advertising industry, are wasted on these trivial purposes, which contribute little or nothing to our national prosperity.” Garland also demonstrates how the consumer has also fallen into the trap of faceless, thoughtless, careless advertising because we feel there are other ways of expressing ourselves and our culture and he does this by listing a number of arts that we are, in fact, very creative in."Experimental Jetset. (2001). Misrepresentation Now!. http://www.manifestoproject.it/experimental-jetset/. (Accessed 18th Dec 2015)
Garland, K. (1964). First Things First Manifesto. http://www.manifestoproject.it/ken-garland/. (Accessed 18th Dec 2015)
Adbusters. (2000). First Things First Manifesto 2000. http://www.manifestoproject.it/adbusters/. (Accessed 18th Dec 2015)
Kalman, T. (1998). Fuck Committees. http://www.manifestoproject.it/fuck-committees/. (Accessed 18th Dec 2015)
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