OUGD601 - Practical - CARLING

- Founded in London, Ontario, Canada in 1818.
- In 1952 Carling lager was first sold in the UK
- In the early 80s it became the UK's most popular beer brand (by volume sold).

The history of Carling dates back to 1818, when Thomas Carling, a farmer from Yorkshire in England, and his family settled in Upper Canada, at what is now the city of London, Ontario. He brewed an ale which became popular, and eventually took up brewing full-time.

Carling sponsored English football's Premier League from its second season in 1993 until 2001, returning as an official partner in 2016, and the Reading and Leeds festivals from between 1998 and 2007.

There is already quite an array of product range:

• Carling Black Label is a beer sold in Canada and South Africa; it is the best-selling beer in South Africa. It has an alcohol content of 5% in Canada and 5.5% in South Africa.
• Carling, formerly known as Carling Black Label, is a mass market lager in the United Kingdom with an alcohol content of 3.7%. Molson Coors marketing makes no reference to its Canadian origins, describing it as "British".
• Carling Black Label Ice, or "Black Ice", is a strong, low-priced ice beer sold in Canada with an alcohol content of 6.1%; sold as Molson Ice in the United States using a variation of the Black Label Ice label and logo.
• Carling Light is a lighter variation of Carling Lager.
• Carling Premier is a cream-flow lager with an alcohol content of 4.7%, introduced to celebrate Carling's sponsorship of the FA Premier League in 1992. In cans it is sold with a nitrogen widget, similar to those used in some canned ales. Unlike most lagers, Premier needs time to settle.
• C2 is the low-alcohol version of Carling, with 2% alcohol by volume.
• Carling Black Label Supreme is an inexpensive 8% alcohol brew.
• Carling Black Label Big 10 has 10% alcohol content.
• Carling Chrome is a bottled lager, brewed for a less bitter taste at 4.8% abv.
• Carling Cider
• Carling Zest is a 2.8% lager that has different flavors, including ginger and citrus.

Carling Black Label

- It is still called Carling Black Label in Australia, Canada, and South Africa. 

- In Ireland and the United Kingdom the same beer has been sold as Carling (without 'black label') since 1997. 

- In Sweden it is known as Carling Premier.

Black Label is a brand of beer well known throughout the former British Empire, where it was known for its slogan "Hey Mabel, Black Label!" The most famous slogan for this product was, "I bet he drinks Carling Black Label!"

"Champion men deserve champion beer"

I could play on this Carling Black Label ploy and go back to the roots with a classic rebrand?
Or re-appropriate the Black Label to create some new, current IPA spin off?

I need to consider my other inspirations and potential style approaches I could take with it