OUGD601 - Practical - Product Range & Distribution

 Upon designing the various options for my logo - I began to consider how I could have slightly different versions, but still using the same recognisable elements (ensuring consistency), for use on the bottle but then use on other promotional material and products too - (like pump/tap designs for draught beer, can versions (easier for out and about), beer matts, other merch like t-shirts, glasses, etc)

This could include using more of an enclosed structured version of the logo for on the larger pump taps (as shown below), and then more of a free, illustrative version for on the actual label of the bottle. This way the design speaks more freely to the consumer whilst still being recognisable back to the overall brand identity when they communicate with it elsewhere.

Introduced an orange brush-stroke texture - in a attempt to better reinforce the desert-y, sandy, Egyptian vibes! 
- Tried different styles, blending options and opacities for the desired effect.



 


This is most likely the main version of the logo, however how could I break this design up a bit more to allow me to distribute the enclosed info around the label more freely and also enlarge the elements of the illustration - with more of a focus on the palm trees, eye and archway.




 Can use this design on the pump instead 
however. 

Would definitely fit the overall shape and style of pump signs better...

Can definitely test it in it's natural environment...

































I began trialling the use of different version of the same logo - various archway designs and layouts.



- Definitely missing the palm trees and eye