OUGD601 - Practical - Finals / Feedback

I gathered all my final outputs together to analyse them individually and on a whole.

Overall, I feel as though I have produced a well balanced, impactful craft beer label design which not only stands out from the competition due to its use of colour and illustration; but provides a strong concept and background story to the beer - which both engages consumers on more of an emotional level, but also pays homage to the celebration of 200 years of Carling and the introduction of a new venture for them down the route of craft! I have picked up on the selling points of craft from my essay and adopted them into a more commercial brand in a way which not only follows on from the original branding, but looks back to the past and heritage to create something new and eye-catching, which is adaptable to a range of linked products.



- The crit suggested to me how it doesn't clearly state 'black label' on the bottle's label design anywhere but in the small print - they are still obviously consistent which eachother on a whole but this is something which could have been included on the label in a more obvious way for the consumer to make the link to Carling Black Label. 
- This is something I will consider however I can argue against it as it will work differently dependant on where it is situated. On a tap in a pub people will see the brand name of Carling and feel more open to trying it, whereas on the bottle it is less needed as you would expect they already like to experiment with craft if they are choosing bottles - the design is more what pulls those types of people in, not the fact that it is branded Carling, but more the interest and story of the visuals of the bottle and how it relates.

- It does effectively plot the other information shown on the bottle label in a succinct enclosed logo mark for use across the other product ranges. 
- As shown beneath this can work in the real world as a beer tap/pump sign, and will also fit onto outputs such as websites, social media platforms, posters/flyers, merchandise like beer glasses, t-shirts, beer matts, key rings, etc!


   

The Final Mockups represent the bottle from all angles and would apply to promotional material very professionally. 

The moving gif shows how it would be adaptable to promotion on-screen too - which is essential in todays market, especially with my research showing me how there is a growth in the craft beer demographic of young, tech savvy millennials who are influenced by what they scroll past online. 

Beneath also reflects the adaptability of the logo-mark to other products too...