27 / 10 / 15
'Media, gender and identity' by David Gauntlett has been described as being "an 'accessible' introduction to the relationship between media and gender identities today", this conveys how the text is not very formally written and only provides a starting point to the increasing depths of the topic. This is supported when Gauntlett refers to a "small-ish number of cases", again pointing towards this informal style of writing. This is unusual due to the formalities of the referenced studies used in the text to trigger debates and support points.
Gauntlett's book looks at many key points obviously including what has become 'gender appropriate behaviour' as shown in adverts. A study shows how women were twice as likely to be shown (in adverts) doing housework or childcare, whilst men were twice as likely to be shown doing work outside the home.
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